New Logo – PICTEC

pictec_lowercase_logo-03PICTEC is a construction scheduling and project management business that has been operating for decades. Their prior logo was dated and in need of an update. The old design had previously drawn on elements from project management scheduling software. For the new logo, they wanted to maintain this same basic theme but modernize and professionalize the look. We did this through customizing an appropriate font as well as through color. The colors from the previous logo were more primary. As part of our process, we chose hues of the original colors that helped connote the professional sophistication they wanted. To aid in communicating their business function we added a descriptive tagline that fit in as part of the logo.

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